BIOTION
Project
Biotion is a medical technology company that produces artificial limbs, and other bone supports. Its mission is to allow people with limb differences to move freely and live with independence. Biotion understands that if they combine the most current technology with genuine person-to-person care, they can give members of the limb-loss community the opportunity to live a better, more active life. Breethink, a creative digital marketing agency collaborated with Biotion to build a robust brand that conveys their purpose and values through the delivery of their high-quality technology.
Challenge
This is a competitive landscape that already has large established players. Biotion’s primary challenge was in developing a brand that could stand out enough to show the difference they bring to the market. Biotion wanted people to understand their emphasis on new technology as well as their focus on personal care. In every interaction, Biotion wanted to connect with patients, doctors, and investors to share that they were truly in the business of changing lives, and not just selling products in the category.
Results
Breethink developed a complete brand identity for Biotion that included a master logo, color palette, font selections, and graphics to tell a story about trust, care, and innovation. We produced marketing collateral, along with a clean, user friendly website that makes their products and real patient experiences front and center.
Thanks to the new branding, Biotion is now viewed as a trusted brand in the prosthetics space.
