Me & Buns
Project
Me & Buns is a contemporary fast-casual restaurant that reimagines the classic burger experience. With a focus on fresh ingredients, innovative flavors, and a vibrant dining atmosphere, Me & Buns aims to appeal to a younger, health-conscious audience seeking quality and convenience. Breethink was entrusted with crafting a brand identity that encapsulates the restaurant’s modern ethos and culinary creativity.
Challenge
The primary challenge was to differentiate Me & Buns in a saturated market of fast-food chains and gourmet burger joints. The brand needed to convey a sense of freshness, innovation, and approachability, all while maintaining a cohesive identity across various customer touchpoints, including in-store design, packaging, and digital presence.
Result
Breethink developed a dynamic brand identity that captures the essence of Me & Buns. The logo features clean, modern typography with a playful twist, reflecting the brand’s fun and innovative spirit. A vibrant color palette was chosen to evoke freshness and energy, while custom illustrations add a unique and approachable feel. Packaging designs are both functional and visually appealing, enhancing the overall customer experience. The website and social media platforms were designed to be engaging and user-friendly, ensuring consistent brand messaging and visual identity across all channel.
