HOMER

Project

Breethink created a valued brand for Homer, a modern café inspired by warmth, comfort, and taste. The directive was to develop a distinctive look and feel that captured flavor, warmth and connection. One logo idea involved the letter “e” looking like steam or food, which was at the core of what Homer is about.

Challenge

The challenge was to make a modern café brand that felt warm and welcoming. We needed to create a balance between sharp design and the warmth and friendliness you find at a café.

Results

The result is a crisp, attractive brand identity that can really demonstrate Homer. We applied soft tones and fonts, and employed a little creativity to breathe the café personality into the brand identity. The brand identity demonstrates a comfortable space for food and drink, and for conversation and connection.